
Starter Bakery was founded in 2010 by renowned pastry chef Brian Wood and has been baking hand-made pastries on a round the clock schedule to assure the freshest daily products to our customers.
Our signature item continues to be Kouign Amann, a pastry originated in Brittany. As Starter Bakery has grown over the years, our product offerings have also grown. We bake a wide selection of French-inspired pastries, American classics, breads and more.
Brian has literally written the book about baking and pastry, Baking and Pastry: A Professional Approach, developed for the San Francisco Baking Institute, where he also taught and developed the pastry program. In addition to that, Brian has worked in R&D for several large, national bakeries and has consulted at bakeries around the country.


Starter Bakery began by selling wholesale to coffee shops and restaurants, and directly to consumers at farmers’ markets. Now we also sell to specialty retailers and our online store.
We bake fresh every day. We deliver to our wholesale customers all over the Bay Area daily. Consumers can order every day.
Why are Starter Bakery's products so delicious? It’s a combination of the freshness, the quality of ingredients, the careful steps we take to produce each item. Everything is made from scratch. We use the highest quality ingredients, sourcing local and directly whenever possible. We don’t rush things. We respect each item and take the time and care each needs to produce the most delicious pastries and breads.


We moved into our dedicated facility in 2018, greatly expanding our production space and enabling us to bake more and different items. You can learn more about our product breadth on our products page.
"I needed a more interesting life. I could start by learning something. I could start with the starter."
– Robin Sloan, Sourdough